From 1891 Victorian Sugarcraft to the Modern Chocolate Counter
Recorded on the historic Lincoln Census as a master confectioner, George Peet — great-grandfather to founder Martin Peet — began a family passion for confectionery that spans over 135 years. Today, Martin carries that authentic provenance forward in our Eccleshall sweetshop.
The Census Record That Started It All
In the 1891 Census for the County of Lincolnshire, George Peet’s profession was set down in black ink: Master Confectioner. Working with heavy brass boiling pans, open sugar fires, and hand-turned rollers, George crafted traditional British boiled sweets, fruit drops, and pulled toffees that brought warmth and delight to the local community.
That discovery wasn't just family trivia — it became the compass for ChokBox. We don't believe in sterile factory batches or dropshipped novelty sweets. We believe in the tactile artistry, rich aromas, and genuine wonder of an authentic British confectionery counter.
Victorian Sugar Artistry
While our confections today are modern, freshly made formulations, our craft is driven by the principles George Peet worked by: small batches, copper-kettle temperatures, vibrant fruit essences, and uncompromised British sweetmaking standards.
Belgian Cacao Excellence
Founder Martin Peet elevated the family craft by pairing historic British confectionery with high-percentage Belgian chocolates, velvet praline fillings, and Marc de Champagne truffles.
Eccleshall High Street
Our physical shop at 11a High Street, Eccleshall, Staffordshire is where the lineage lives daily — over 590 loose counter lines, vintage brass scales, and bespoke wax-sealed packaging.
A Note from Martin Peet, Founder & Master Confectioner
"When you walk into our Eccleshall shop or open a ChokBox delivery on your kitchen table, I want you to feel that unmistakable wave of childhood excitement. Knowing my family’s craft traces back to my great-grandfather George Peet in 1891 isn't just about history — it's about holding ourselves to a standard of uncompromised quality, freshness, and genuine hospitality every single day."
Experience the Lineage in Every Bite
✦ ChokBox Eccleshall — Heritage Overview & Frequently Asked Questions Read Guide & FAQs ▾
The George Peet 1891 Master Confectioner Lineage
At ChokBox, our passion for fine confectionery runs four generations deep. Recorded in the 1891 Lincoln Census as a practicing Master Confectioner, George Peet—great-grandfather to ChokBox founder Martin Peet—dedicated his craft to traditional British sugar-boiling, copper-pan caramel making, and hand-finished chocolate work. Today, from our high-street boutique at 11a High Street, Eccleshall, Staffordshire (ST21 6BW), we honour that generational legacy by uniting nostalgic British sweetshop theatre with luxury European chocolaterie.
Three Pillars of ChokBox Craftsmanship
Every item in our 590+ confectionery range is curated around three core principles: authentic continental cacao from Belgium's most celebrated family chocolatiers, nostalgic British sweetshop jars weighed fresh to order on traditional counter scales, and uncompromising food safety transparency. Whether you are selecting a single 200g pouch of retro fizzers, building a bespoke 1kg family pick and mix bag, or commissioning fifty ribbon-tied ballotin boxes for VIP clients, every confection receives the same counter-side care and attention to detail.
Why Discerning Sweet Lovers Choose ChokBox
Unlike mass-market pre-packed confectionery that sits in warehouse storage for months, our chocolates and traditional sweets are kept in climate-controlled conditions at our Eccleshall boutique and weighed fresh when your order is placed. Every pouch and ballotin box leaves our counter with a printed Natasha's Law compliance badge detailing full ingredients, nutritional tables, and bold uppercase allergens. Explore our Artisan Chocolate Counter, Presentation Chocolate Boxes, Retro Sweet Range, and Sugar Free Range.
Frequently Asked Questions
Who was George Peet in the ChokBox story?
George Peet was recorded in the 1891 Lincoln Census as a Master Confectioner and is the great-grandfather of ChokBox founder Martin Peet.
Are ChokBox chocolates and sweets freshly packed to order?
Yes. Every pouch and ballotin box is freshly weighed and hand-packed to order at our high-street counter at 11a High Street, Eccleshall, with full Natasha's Law allergen labelling.
Where do you source your luxury loose chocolates?
We partner with finest Belgian, Dutch, and British family chocolatiers to curate our temperature-controlled counter of pralines, ganaches, truffles, and marzipan.
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